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Recently, Joanna Coles, the former chief content officer of Hearst Magazines made a polarizing statement at a conference: “People hate advertising, an...
A popular saying proclaims that “every cloud has a silver lining,” but silver often plays second fiddle to its highly coveted partner, gold. So does t...
Customer satisfaction is an essential element to building customer loyalty, but a satisfied customer isn’t always a loyal customer.
When creating or updating web pages, users often select a heading based on what looks best on the page, essentially choosing form over function. But f...
A core principle of integrated marketing is that multiple touches are needed to convert leads. How many? Hubspot suggests a sales prospect needs an av...
Writer & Digital Marketing Specialist Matt enjoys thinking outside-the-box and always has an interesting perspective. Matt’s 5 favorite novels reflect...
Even if you’ve never touched code in your life, you likely know what WordPress is. The easy-to-use WordPress platform serves as the foundation of 35%...
One side effect of our digital age is dealing with poorly targeted ads. You know what we mean—that moment when you’re scrolling through your phone or...
Graphic Designer Kate often finds inspiration on her Instagram feed.
By 1937, the Golden Gate Bridge was nearly complete, stretching 4,200 feet across the wind-swept Golden Gate Strait to connect the city of San Francis...
