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During the early 1940s, three small cities scattered around the country—one in New Mexico, one in Tennessee, and one in Washington state—held the key...
Implement a strategic plan, integrate communications, and more.
There’s a big discrepancy in marketing today: seven in 10 leading marketers say that their companies use data to support decision-making at all levels...
There’s no better advocate than a happy, loyal customer—someone who can point to your brand and say: “I trust them to do good work.”
Recently, Joanna Coles, the former chief content officer of Hearst Magazines made a polarizing statement at a conference: “People hate advertising, an...
A popular saying proclaims that “every cloud has a silver lining,” but silver often plays second fiddle to its highly coveted partner, gold. So does t...
Customer satisfaction is an essential element to building customer loyalty, but a satisfied customer isn’t always a loyal customer.
When creating or updating web pages, users often select a heading based on what looks best on the page, essentially choosing form over function. But f...
A core principle of integrated marketing is that multiple touches are needed to convert leads. How many? Hubspot suggests a sales prospect needs an av...
Writer & Digital Marketing Specialist Matt enjoys thinking outside-the-box and always has an interesting perspective. Matt’s 5 favorite novels reflect...
