- Implement a strategic plan
Every time you get a new piece of info, don’t scramble to push it out—an information blitz can cause confusion and possibly damage your brand image. A simple marketing plan with basic goals, audience, angles, and risks outlined will help keep your brand cohesive, organized, and relevant. - Integrate communications
Communicate via a variety of channels to increase the odds of reaching a larger audience: social media, email, your website, and Google My Business. - Appoint a spokesperson
Decide who should handle media outreach and address any questions. A single point-of-contact helps ensure consistent messaging. - Address alterations to your business
Have adjusted hours, services, or staffing? Don’t forget to update pertinent channels. - Acknowledge uncertainty
In the midst of a community-wide crisis, information changes quickly. If you don’t know, it’s okay to say you don’t know or to redirect to an authority who does!