Sue's 5 Favorite Summer Flowers
A love of wildflowers and bold colors unify Founder & CEO Sue’s plant picks.
When creating print pieces, we love to consider every point of impact for the intended audience: the moment a suede-textured business card is presented and met with a responding, “Ooooh...”, or seeing a prospective client interact with an intricately-folded accordion brochure.
Responding to Negative Social Media Reviews: a Model
Your business has received a negative social media review or complaint. Now what?
Color Matters: Coral
In ancient Greek mythology, the hero Perseus slayed the Gorgon Medusa, cutting off her snake-haired head and placing it in a magical bag. As he carrie...
Mac and Cheese: Ben’s Local 5 Favorites
Office manager Ben has deep roots in the community: leadership, activism, and volunteering. He’s also got the scoop on the best mac and cheese.
How to Convert Valuable Web Users
Utilize smart design and user analytics to hone a persuasive web experience that spurs action.
Generate Leads with Shareable Content
What’s the secret to generating leads? Shareable content. 93% of B2B companies say content marketing generates more leads than traditional marketing t...
You vs. We: Effectively Messaging to Audiences
Pronouns: they belong to your grammar school days, right? But one little pronoun has the power to shape your marketing campaigns and, consequently, au...
New in Social Media
Here’s a roundup of new social features announced this week with the potential to impact your business’ marketing.
Kristi’s 5 Favorite Butterflies
Web Services Manager Kristi has an eye for detail—both in the office and out in nature.
What is good design worth to your business?
Explore industry research that quantifies the ROI of good design.
Creating Trust with Social Media
User skepticism is on the rise. Take action to develop deeper trust with your social media followers.
Color Matters: Gray
French composer Claude Debussy once wrote to a friend, “The colour of my soul is iron-grey and sad bats wheel about the steeple of my dreams.” Debussy...
When did we forget how to make art? Exploring the link between creativity and health.
Senior Designer Sarah shares how integrating creative practice into our everyday adult lives is essential to our mental and physical health.
2019 Creative Trends
Explore the fresh looks, throwback ideas, and current trends that will be influencing our work this year.
Why go digital with your annual report?
Whether it’s your first year creating an annual report, or you’re just getting started on your tried-and-true print publication, consider these reason...
Write a Better Call-to-Action with These Tips
Creating marketing material without a call-to-action is like using a fishing pole without a lure. You may think you’re fishing, but without a lure, yo...
Website Accessibility: 5 Things You May Not Know
Building a website that meets WCAG 2.0 standards for accessibility can seem overwhelming or expensive when you don’t understand the benefits or the re...
2019 Ad Planning Guide
Strategize your 2019 advertising plan with this Ad Planning Guide that covers budgeting, evaluating ad placements, trends we're watching, and more.
Ad Planning Budget Worksheet
Strategize your 2019 ad budget with this free resource that covers budgeting, evaluating ad placements, trends we’re watching, and more.
Video: the King of Content
Watch this video and learn how to harness the growing power of video to reach consumers.
Use This Checklist to Optimize Your Website for Local SEO
Prevalent smartphone use has changed how people search for things.
Color Matters: Red
Dorothy’s ruby slippers have returned home 13 years after they were stolen from the Judy Garland Museum in Grand Rapids, Minnesota.
Under the Hood: How Cars & Coding Are Complementary
Meet Cameron Harbrecht, Web Developer. He’s our resident car enthusiast, go-to animator, and a devoted dog dad.
Why the Best Marketing Tool Isn’t One-Size-Fits-All
We wanted to see if we could create a tool that would be helpful to our clients—a shortcut for our diverse client base to get sound content creation a...
Workshop Your Marketing Solution
“To a man who only has a hammer, everything he encounters begins to look like a nail.” —Abraham Maslow
Optimize these Channels for Lead Generation
If you’re anything like 63% of businesses, lead generation is your top priority. Can you increase leads?
Nonprofits: Can you engage millennials?
Research shows that millennials care. 90% of millennials think they can have an impact to make the U.S. a better place to live, according to the 2017...
Is Direct Mail Dead?
Digital marketing may be cost effective and popular, but here’s why it may not be time to put direct mail to rest.
Color Matters: Yellow
The same color evokes both illness and health; contamination and cheerfulness; cowardice and royalty. How can such a conflicted color exist?
Why You Need a Marketing Campaign Brief
"If you don't know where you're going, any road will take you there. This popular saying has been variously attributed to an ancient Hindu proverb, th...
Pros and Cons of a DIY Website
In our do-it-yourself world, the thought of unnecessarily paying a professional makes many business owners cringe. A website is no exception—a m...
Designing Micro-moments for Mobile
Smartphones have become a ubiquitous part of customers' lives, influencing everything from shopping and traveling to dining and working. A frustrated...
7 Brand Voice Fatal Flaws
Developing a brand voice is crucial to communicating effectively and consistently with your audience. A stable brand voice will position your business...
SEO: Are you in the know?
Does my website's security status matter for its search result ranking? Which is better for SEO—backlinks, photos, or content? Find the answers...
Color Matters: Pink
Is the color pink enough to turn a strong man docile? Two naval officers in the 1970s thought so.
Identifying and Improving Your Brand Experience and Revenues
There's a common rule of thumb in business: Keep customers happy and the business will grow. But is it true?
Beyond Storytelling: Storysharing Matters
Science, the arts, and business all agree: humans like stories, and stories are effective at conveying memorable information. In fact, people remember...
Three Principles to Follow When Choosing a New Logo
When you're engaged in the process of branding or rebranding your company, it's easy to feel overwhelmed by decisions. You've met with your agency and...
Color Matters: Green
In the 1800s, the first truly vibrant green pigment was worth dying for. At least, that's what Victorian England thought.
4 Questions to Ask Before Starting an Instagram Account
Thinking of starting an Instagram account for your business? It's tempting to amass an account on every social media channel. After all, more accounts...
Color Matters: Blue
Pablo Picasso famously said, “When I haven't any blue I use red.“ To most of us, those two colors are not interchangeable. In fact, they're usually on...
How Will Facebook's Newsfeed Update Affect You?
What matters most to Facebook users—the newest viral video, content that's relevant to your interests, or updates from your friends and family?
Are Your Blog Posts Optimized for SEO?
Search Engine Optimization (SEO) is often a cost-effective and sustainable tactic for expanding your marketing reach. That's a good reason for publish...
Rebranding? Here's how to engage your employees.
Marketing executives entrenched in a brand relaunch have a lot to think about—new logo, corporate identity, how and when and what to update, cus...
Website Accessibility: POUR it on!
Is your website accessible to people with disabilities? That's up to 1 in 5 website visitors. A disability could relate to vision, hearing, neurologic...
Five ways to gauge logo success
What is a logo, and what makes it successful? A logo is a mark or symbol used to identify an organization, person, movement, or event.
Logo Redesign Case Study: The Crown Point Community Foundation
A logo is one of the most important pieces of a brand's identity. It's the face of your organization, often the first impression that your audience ge...
Increase Your Brand's Blog Engagement with an Infographic
Robert E. Horn of Stanford University speaks of visual language—the tight integration of words, images, and shapes.
Do you own your digital assets?
As an organization, you may have many digital accounts, from Twitter and Facebook to Google Analytics.
Web Accessibility: Understanding Screen Readers
The Web accessibility guidelines (WCAG 2.0 A and AA) that have been adopted by the US Access Board to become part of Section 508 of the Rehabilitation...
Does Your Website Need a Secure Certificate?
Changes in the newest version of the Chrome browser may deter users from filling out simple forms on your website.