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Web Headings: the Difference between Hierarchy and Anarchy

When creating or updating web pages, users often select a heading based on what looks best on the page, essentially choosing form over function. But f...

Web headings: the difference between hierarchy and anarchy

Using Video in a Multi-Touch Campaign

A core principle of integrated marketing is that multiple touches are needed to convert leads. How many? Hubspot suggests a sales prospect needs an av...

using video in a multi-touch campaign

Matt's 5 Favorite Novels

Writer & Digital Marketing Specialist Matt enjoys thinking outside-the-box and always has an interesting perspective. Matt’s 5 favorite novels reflect...

Matt's 5 Favorite Novels

WordPress: How Many Plugins is Too Many?

Even if you’ve never touched code in your life, you likely know what WordPress is. The easy-to-use WordPress platform serves as the foundation of 35%...

wordpress: how many plugins is too many?

When Ad Targeting Goes Wrong

One side effect of our digital age is dealing with poorly targeted ads. You know what we mean—that moment when you’re scrolling through your phone or...

When ad targeting goes wrong

Kate's 5 Favorite Artists on Instagram

Graphic Designer Kate often finds inspiration on her Instagram feed.

5 Favorite countdown

Color Matters: Orange

By 1937, The Golden Gate Bridge was nearly complete, stretching 4,200 feet across the wind-swept Golden Gate Strait to connect the city of San Francis...

Color Matters: Orange

The Power of Inclusive Design Part 2

In Part 1 of this series, we defined inclusive design as the process to reach the goal of accessibility. Now, let’s take a closer look at exclusion: w...

what is exclusion?

Sarah's 5 Favorite Dessert Beers

Senior Designer Sarah likes her beer like she likes her design—creative, playful, and slightly unexpected. When we want a recommendation for our palat...

sarah-dessert-beers

Best for This Worst for That: Facebook

Explore the pros and cons of an ever-growing list of Facebook features.

facebook best for this and worst for that