Nonprofits: Can you engage millennials?
Research shows that millennials care. 90% of millennials think they can have an impact to make the U.S. a better place to live, according to the 2017 Millennial Impact Report. So how can your nonprofit engage them in your calls to action?
Is direct mail dead?
Digital marketing may be cost effective and popular, but here’s why it may not be time to put direct mail to rest.
Why You Need a Marketing Campaign Brief
"If you don't know where you're going, any road will take you there. This popular saying has been variously attributed to an ancient Hindu proverb, th...
Pros and Cons of a DIY Website
In our do-it-yourself world, the thought of unnecessarily paying a professional makes many business owners cringe. A website is no exception—a m...
Designing Micro-moments for Mobile
Smartphones have become a ubiquitous part of customers' lives, influencing everything from shopping and traveling to dining and working. A frustrated...
7 Brand Voice Fatal Flaws
Developing a brand voice is crucial to communicating effectively and consistently with your audience. A stable brand voice will position your business...
SEO: Are you in the know?
Does my website's security status matter for its search result ranking? Which is better for SEO—backlinks, photos, or content? Find the answers...
Color Matters: Pink
Is the color pink enough to turn a strong man docile? Two naval officers in the 1970s thought so.
Identifying and Improving Your Brand Experience and Revenues
There's a common rule of thumb in business: Keep customers happy and the business will grow. But is it true?
Beyond Storytelling: Storysharing Matters
Science, the arts, and business all agree: humans like stories, and stories are effective at conveying memorable information. In fact, people remember...
Three Principles to Follow When Choosing a New Logo
When you're engaged in the process of branding or rebranding your company, it's easy to feel overwhelmed by decisions. You've met with your agency and...
Color Matters: Green
In the 1800s, the first truly vibrant green pigment was worth dying for. At least, that's what Victorian England thought.
4 Questions to Ask Before Starting an Instagram Account
Thinking of starting an Instagram account for your business? It's tempting to amass an account on every social media channel. After all, more accounts...
Color Matters: Blue
Pablo Picasso famously said, “When I haven't any blue I use red.“ To most of us, those two colors are not interchangeable. In fact, they're usually on...
How Will Facebook's Newsfeed Update Affect You?
What matters most to Facebook users—the newest viral video, content that's relevant to your interests, or updates from your friends and family?
Are Your Blog Posts Optimized for SEO?
Search Engine Optimization (SEO) is often a cost-effective and sustainable tactic for expanding your marketing reach. That's a good reason for publish...
Website Accessibility: POUR it on!
Is your website accessible to people with disabilities? That's up to 1 in 5 website visitors. A disability could relate to vision, hearing, neurologic...
Five ways to gauge logo success
What is a logo, and what makes it successful? A logo is a mark or symbol used to identify an organization, person, movement, or event.
Logo Redesign Case Study: The Crown Point Community Foundation
A logo is one of the most important pieces of a brand's identity. It's the face of your organization, often the first impression that your audience ge...
Increase Your Brand's Blog Engagement with an Infographic
Robert E. Horn of Stanford University speaks of visual language—the tight integration of words, images, and shapes.
Do you own your digital assets?
As an organization, you may have many digital accounts, from Twitter and Facebook to Google Analytics.