Research shows that millennials care. 90% of millennials think they can have an impact to make the U.S. a better place to live, according to the 2017 Millennial Impact Report. So how can your nonprofit engage them in your calls to action?
Digital marketing may be cost effective and popular, but here’s why it may not be time to put direct mail to rest.
The same color evokes both illness and health; contamination and cheerfulness; cowardice and royalty. How can such a conflicted color exist?
"If you don't know where you're going, any road will take you there. This popular saying has been variously attributed to an ancient Hindu proverb, th...
In our do-it-yourself world, the thought of unnecessarily paying a professional makes many business owners cringe. A website is no exception—a m...
Smartphones have become a ubiquitous part of customers' lives, influencing everything from shopping and traveling to dining and working. A frustrated...
Developing a brand voice is crucial to communicating effectively and consistently with your audience. A stable brand voice will position your business...
Does my website's security status matter for its search result ranking? Which is better for SEO—backlinks, photos, or content? Find the answers...
Is the color pink enough to turn a strong man docile? Two naval officers in the 1970s thought so.
There's a common rule of thumb in business: Keep customers happy and the business will grow. But is it true?
Science, the arts, and business all agree: humans like stories, and stories are effective at conveying memorable information. In fact, people remember...
When you're engaged in the process of branding or rebranding your company, it's easy to feel overwhelmed by decisions. You've met with your agency and...
In the 1800s, the first truly vibrant green pigment was worth dying for. At least, that's what Victorian England thought.
Thinking of starting an Instagram account for your business? It's tempting to amass an account on every social media channel. After all, more accounts...
Pablo Picasso famously said, “When I haven't any blue I use red.“ To most of us, those two colors are not interchangeable. In fact, they're usually on...
What matters most to Facebook users—the newest viral video, content that's relevant to your interests, or updates from your friends and family?
Search Engine Optimization (SEO) is often a cost-effective and sustainable tactic for expanding your marketing reach. That's a good reason for publish...
Is your website accessible to people with disabilities? That's up to 1 in 5 website visitors. A disability could relate to vision, hearing, neurologic...
What is a logo, and what makes it successful? A logo is a mark or symbol used to identify an organization, person, movement, or event.
A logo is one of the most important pieces of a brand's identity. It's the face of your organization, often the first impression that your audience ge...
Robert E. Horn of Stanford University speaks of visual language—the tight integration of words, images, and shapes.
As an organization, you may have many digital accounts, from Twitter and Facebook to Google Analytics.
The Web accessibility guidelines (WCAG 2.0 A and AA) that have been adopted by the US Access Board to become part of Section 508 of the Rehabilitation...
