In our do-it-yourself world, the thought of unnecessarily paying a professional makes many business owners cringe. A website is no exception—a more expensive custom website may seem unnecessary. DIY websites like Wix and Squarespace do offer some advantages for businesses. But what are their limitations?
Pros of a DIY website
- Quick to set up
- Visual page editors make site editing easy; many are drag and drop
- Hosting and domain registration often included
- No coding skills needed
Cons of a DIY website:
- Limited customization of design and UX
- Standardized design templates may be used by competitors
- Limited to off-the-shelf functionality with no room for innovation
- Inflexible programming
- Limited support
- A Wix or Squarespace site is proprietary and your files are not portable. Your website stays with the Web provider; if you switch providers or need to add new features not available through the service, you will have to start over.
- Limited integration options
- Advanced SEO options are limited—focused keywords, H1 headers, limited alt text capability
- Limited data types supported
- Limited number of site pages and page-type content limits
DIY websites may have a place and purpose, but they come with some serious downsides. Professionally designed and developed custom websites will always allow more customization to your brand, deeper programming capabilities, and audience-specific UX than a DIY website.