Color Matters: Green
In the 1800s, the first truly vibrant green pigment was worth dying for. At least, that’s what Victorian England thought.
4 Questions to Ask Before Starting an Instagram Account
Thinking of starting an Instagram account for your business? It’s tempting to amass an account on every social media channel. After all, more accounts equal more exposure, right?
Color Matters: Blue
Pablo Picasso famously said, “When I haven't any blue I use red.” To most of us, those two colors are not interchangeable. In fact,…
How Will Facebook’s Newsfeed Update Affect You?
What matters most to Facebook users—the newest viral video, content that’s relevant to your interests, or updates from your friends and family?
Are Your Blog Posts Optimized for SEO?
Search Engine Optimization (SEO) is often a cost-effective and sustainable tactic for expanding your marketing reach. That’s a good reason for…
Rebranding? Here’s how to engage your employees.
Marketing executives entrenched in a brand relaunch have a lot to think about—new logo, corporate identity, how and when and what to update,…
Website Accessibility: POUR it on!
Is your website accessible to people with disabilities? That’s up to 1 in 5 website visitors. A disability could relate to vision, hearing,…
Five ways to gauge logo success
What is a logo, and what makes it successful? A logo is a mark or symbol used to identify an organization, person, movement, or event.
Increase Your Brand’s Blog Engagement with an Infographic
Robert E. Horn of Stanford University speaks of “visual language”—the tight integration of words, images, and shapes.
Do you own your digital assets?
As an organization, you may have many digital accounts, from Twitter and Facebook to Google Analytics.
Web Accessibility: Understanding Screen Readers
The Web accessibility guidelines (WCAG 2.0 A and AA) that have been adopted by the US Access Board to become part of Section 508 of the…
Does Your Website Need a Secure Certificate?
Changes in the newest version of the Chrome browser may deter users from filling out simple forms on your website.