Why rebrand? Website accessibility. Twice your tweet.

Welcome to your first issue of Page One—keeping you up-to-date on top-tier trends, tips, and techniques for integrated marketing.

Why Rebrand?

Just released: Original research from The Grossbauer Group names the top five reasons organizations choose to do a rebranding:

To replace an outdated look
To tell a new story about who we are
To be perceived as more professional
To compete more effectively
To become more relevant to target audiences

Want to learn more? Watch for December's Page One with more information on The Grossbauer Group's full Rebranding Report. In the meantime, see an original logo redesign case study.

Can Pinterest Increase Your Holiday Revenue?

Increase your holiday sales with a Pinterest campaign. With more than 200 million active users per month, Pinterest is an excellent platform to put your brand in front of potential customers.

Two for One. Pinterest delivers $2 in profit for every $1 spend on advertising

55% More than 55% of pinners user Pinterest to shop for and buy products

Pinners spend 2x more on holiday purchases than non-Pinterest users

67% Percent of pinners who say Pinterest is important for planning holiday purchases

Website Accessibility: Section 508 updates take effect Jan. 18, 2018

Updates to Section 508, part of the Rehabilitation Act of 1973, go into effect January 18, 2018. These updates require that certain websites meet all WCAG 2.0 A and AA standards. Federal government, state and local government, companies who do business with a federal agency, and federally funded programs are all websites accountable under WCAG 2.0 standards.

So what is Web accessibility? According to the World Wide Web Consortium, accessibility means that “people with disabilities can perceive, understand, navigate, and interact with the Web, and that they can contribute to the Web.”

To learn more, read Website Accessibility 101 on grossbauer.com.

Twice Your Tweet

Last week Twitter doubled its character limit—going from 140 to 280 characters. Twitter's research found that with more characters, users Tweeted more easily and more often. Additionally, users reported an increase in engagement and followers. But will this trend continue? Probably not.

Twitter recorded that users still prefer Tweets under the 140 character mark, reporting that only 5% of tweets in the test group used more than 140 characters. week Twitter doubled its character limit—going from 140 to 280 characters.

Does Your Website Need a Secure Certificate?

Changes in the newest version of the Chrome browser may deter users from filling out simple forms on your website. Chrome will generate a “not secure” warning when a user is typing information into a Web form—unless your website is running under a secure certificate (https://).

While Chrome’s updates are intended to better protect interactions between users and websites, the “not secure” warnings may affect your users’ trust in the perceived security of your website.

Interested in preventing this warning? Talk to your website hosting provider to quote and install a secure certificate. For more info, read on at grossbauer.com.

3 Reasons to Avoid ! in Mass Email

1. In the subject line, an exclamation mark increases the risk that the email will go to SPAM.

2. Overuse of exclamation marks can sound like nagging and diminish the call to action.

3. Too many exclamation marks compromise the credibility of your brand voice.

Missed an issue of Page One? Catch up with previous issues.

Why these cookies can change your marketing forever. February 2021 2020 in 3 Questions October 2020 July 2020 Is anyone reading your mass emails? June 2020 Color Matters: Black, and the changing consumer landscape May 2020 Podcasting, Creativity in Crisis, and Video Tips