Know the Rules of Rebranding? Take this quiz.

Who should we consult before we begin to rebrand?

No one: it’s up to the business owner to decide.

Your competitors, to learn what works for them.

Stakeholders and employees.

Find out why in Rebranding: How to Engage Your Employees.

To rebrand, we need to change our name. True or False?

True: most organizations change their name.

False: keeping our name will preserve brand equity.

Based on our original rebranding research, only 1 in 4 organizations changed their name.

When should we create a master rebranding plan?

Before we make any brand decisions.

After we decide to rebrand.

After we’ve chosen a new name.

Starting with a timeline, budget, and plan in place will help communicate the intended rebranding plan, ensure you don’t miss important elements, and lead to a smoother and more effective rebranding.

How should we roll out our rebranding?

A little at a time, whenever new items are done.

All at once: when everything is done, we should “flip a switch.”

Don’t cause brand confusion by trickling out your brand reveal. You could lose ROI and market share.

When should we publish a press release, social media release, or host a relaunch event?

When we first decide to rebrand.

When the new logo is ready.

Once all the branding is complete and just released.

Use this opportunity to share your new, consistent messaging with the press and public. It’s a great time to capture public attention and reaffirm your mission and values.

Can we rebrand with just a logo?

Absolutely!

Not really.

Rebranding isn’t just about the logo. It’s about how audiences perceive your brand. Don’t miss out on the opportunity to update your brand messaging, hone your brand story, and refresh your color palette.

When should we choose a color palette and elements of our visual brand language?

Before we do anything else.

While developing our new logo.

After we choose a logo.

Your logo should inform your color palette and be complemented by your visual brand language.

When should we create a brand guide?

Before the brand identity is complete.

After logo and brand identity is complete, but before collateral is produced.

After the rebranding is complete and rolled out.

A brand guide will help maintain brand consistency during and after rebranding. One quarter of organizations that don’t use a brand guide feel they don’t implement their brand consistently.

Where should we apply new brand messaging, logo, and visual language?

Only on things we’re displaying to the public.

Everything, including both print and digital collateral.

Only on websites and social media sites.

Businesses reporting high levels of brand consistency updated more than four identity components during their rebrand. Commonly overlooked? Display materials, uniforms, and PowerPoint templates.

Learn more about rebranding from our original Rebranding Study at rebranding.grossbauer.com.

Need help with Rebranding? Contact us at info@grossbauer.com.