What’s holding your business back? It might be this.

There’s a big discrepancy in marketing today: seven in 10 leading marketers say that their companies use data to support decision-making at all levels

But, 75% of marketers also say that a lack of education or training on data analysis and analytics is the biggest barrier to making more key business decisions based on data insights. So what’s the solution?

Broaden Your Website’s Reach With This Strategy

There’s no better advocate than a happy, loyal customer—someone who can point to your brand and say: “I trust them to do good work.” Backlinking for SEO works much the same way. Here’s how.

Screen Reading Between the Lines

A 2019 survey by WebAIM, the organization that creates WCAG website accessibility guidelines, demonstrates the importance of accessible websites. An estimated 1 in 5 web users has some form of disability.

A survey of screen reader users revealed that:

3 Facets of a Fantastic Ad

Recently, Joanna Coles, the former chief content officer of Hearst Magazines made a polarizing statement at a conference: “People hate advertising, and it’s all advertisers’ fault.” Everyday situations reveal this truth: people leave the room when commercials air, flip past magazine ads, click out of pop-ups, and change the radio station when it’s time for a commercial break

But, do people hate all ads? Consider these three factors to build a better ad.