The Power of Inclusive Design
Watch Part 2: Designing around exclusion
In Part 1 of this series, we defined inclusive design as the process to reach the goal of accessibility. Now, let’s take a closer look at exclusion: what it is, how to recognize it, and how to design around it.
When Ad Targeting Goes Wrong
One side effect of our digital age is dealing with poorly targeted ads. You know what we mean—that moment when you’re scrolling through your phone or browsing a shopping site online and you see the most bizarre ad. Explore a roundup of bizarre ads that members of our team have actually gotten, and learn how to really reach your target demographic.
Color Matters: Orange
By 1937, The Golden Gate Bridge was nearly complete, stretching 4,200 feet across the wind-swept Golden Gate Strait to connect the city of San Francisco with the surrounding Marin County. As Consulting Architect Irving Morrow commuted to work by ferry each day, he watched the partly-constructed bridge, coated in a red lead primer, emerge from the fog. It occurred to him that such a reddish shade contrasted with the cool blue water and complemented the warm, green hills. It even boosted the bridge’s visibility from the water—and it was certainly a unique color for this unique feat of engineering.
Thus, The Golden Gate Bridge was christened with a rusty shade of vermillion already known to the aerospace industry as International Orange. There’s no denying that the color orange makes a statement—but what exactly is it saying? Read Color Matters: Orange.
WordPress: How Many Plugins is Too Many?
One of the most attractive, user-friendly features of WordPress—its vast marketplace of plugins—is also one of its most troublesome. Plugins can greatly expand the functionality of your WordPress site. But adding plugin after plugin without careful selection can cause a bloated website so bulky that even minor adjustments become major projects. How many plugins is too many? Find out.
Women's Business Enterprise
We're pleased to announce that The Grossbauer Group is once again certified as a Women's Business Enterprise (WBE) for 2019.
The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.