One side effect of our digital age is dealing with poorly targeted ads. You know what we mean—that moment when you’re scrolling through your phone or browsing a shopping site online and you see the most bizarre ad.
To illustrate, here’s a roundup of the most bizarre ads that members of our team have actually gotten:
A combo baby bathmat and storage basket, targeted to a team member without a child. Wait, you want to know why anyone would need this product combination? We may never know.
A model 1886 Motor Car targeted to a 26-year-old woman. Who exactly is the target demographic for this product? We’re not sure.
Elf shoes. Do we need to say more?
This product is charmingly called “The Lord Raffles Lion throne Fabric Arm Chair.” Keep this in mind the next time you’re redecorating your medieval castle.
You never know when you might need a handy bone saw around the home.
Commuting can be tough, but we’re not sure a mom-of-three is the ideal audience for this product.
Is an adult woman living in the suburbs the best demographic for the “Swagtron SwagRoller Electric Unicycle?
Before you ask—no one in our office has pet birds. But someone did receive this very specific ad for a bird harness.
Regular shoes not cutting it? Try this foot tambourine! (Don’t worry—it comes with a 2-year warranty.)
With so many ways a good ad could go bad, how do you ensure your ad reaches your target demographic and converts?
Consider these factors when developing your target audience:
- Household size
- Interests and related interests
Once you’ve determined your ideal audience, build a strong ad by considering where a digital ad will best reach your audience. Don’t forget to include a strong call to action!
Want help reaching the right demographics with your digital ads? Talk to us.