Web Headings: the Difference Between Hierarchy and Anarchy
When creating or updating web pages, users often select a heading based on what looks best on the page, essentially choosing form over function. But following the correct heading hierarchy is crucial to both user experience and the page performance.
Typography in Design
What’s the purpose of typography? Not to decorate, but to design. Typography ensures consistency, conveys information, and improves user experience. When typography is allowed to do its job, beauty will happen along the way. Watch the typography video.
Setting a Social Media Promotion Budget
One question we often hear from clients is, “How much should I spend on a social media promotion?” Though there’s no magic formula (it would be easier if there were), consider these three factors when setting a promotion budget:
-
Audience
How large is your target audience? If you need to reach a larger audience or sell more items or tickets, consider boosting your budget, too.
-
Estimated reach
In terms of promotion, reach is directly correlated to budget; how far your ad goes depends on how much you spend.
-
ROI
How much did you spend to produce this asset? We often see clients spending thousands of dollars on an asset, only to promote it for twenty. Scale your budget to reflect the value of the asset and increase your ROI.
Using Video in a Multi-Touch Campaign
A core principle of integrated marketing is that multiple touches are needed to convert leads. How many? Hubspot suggests a sales prospect needs an average of eight touchpoints before converting, but other sources indicate that number is only growing. Learn where video fits into your multi-touch campaign.