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Page One: July 2019

branding beyond the logoBranding: Beyond the Logo

While your logo is undisputedly the core of your brand’s identity, it isn’t the only thing that informs your brand’s visual personality. Explore developing a comprehensive visual language for your brand.

custom web portal shown on different devicesCustom Web Portal Case Study: Valparaiso Creative Council

What happens when a bold group of community leaders convenes to connect individuals to arts programming and artists to all members of the community? The City of Valparaiso kicked off the Valparaiso Creative Council initiative, tapping into the talents and rich creative programming held within the community.

Essential to the plan was a web portal that would deliver information about arts programming on demand. The Valparaiso Creative Council envisioned it as a sleek, one-stop website so easy-to-use that it would become the go-to resource throughout the community, helping to deepen engagement with the arts every day, for every citizen.

It was our pleasure to become the creative and technical partner on this project, working with the Council to invent something that had never existed before. Learn how we helped make their vision a reality.

collage of our video and motion projectsPortfolio Page: Video and Motion

Motion captures audience attention—both literally and metaphorically. It keeps viewers invested, it helps them interpret facts, and it conveys story. From concept and creation to art direction and animation, we’re here to collaborate on custom video work each step of the way. Explore this collection showcasing video and motion work we’ve produced for B2B clients, B2C clients, and for internal use.

Video’s Role in B2B Marketing

4.07 minutes
Average B2B
video length
LinkedIn video is shared
20x more
than other content
68% of B2B
viewers entirely watch
videos <1 minute
87% of B2B
viewing is still happening
on desktop

B2C company? Watch Video: King of Content and learn how to harness the power of video to reach consumers.

the shape of california in yellow on black backgroundCalifornia Consumer Privacy Act How the California Consumer Privacy Act Affects You

The California Consumer Privacy Act (CCPA) seeks to give Californian consumers more say in how their online data is tracked, stored, and sold by companies. Discover four things the law will accomplish, and how to prepare for its impact on your business.

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Why these cookies can change your marketing forever. February 2021 2020 in 3 Questions October 2020 July 2020 Is anyone reading your mass emails? June 2020 Color Matters: Black, and the changing consumer landscape May 2020 Podcasting, Creativity in Crisis, and Video Tips