Blogging for SEO
Are you publishing blog posts to build your SEO? This can be a quality-versus-quantity idea. Find out what to check when you do your final editing in our new blog post, Are Your Blog Posts Optimized for SEO?
What social media platform is best for B2B marketing?
1. Most executives are on only one social media channel
2. Which platform?
- 50% of B2B buyers use LinkedIn when making purchasing decisions.
- Studies show that 80% of B2B leads come from LinkedIn
Consistency in Rebranding
After rebranding … then what? Can you make it stick? The Grossbauer Group conducted original research with clients for whom we have completed rebranding projects over the last decade to learn about their experiences. We discovered:
Find out how many participants feel they have maintained brand consistency since rebranding in the full study at rebranding.grossbauer.com.
No Neutral Net
In a controversial ruling on December 14, 2017, the Federal Communications Commission (FCC) repealed the Net Neutrality laws in place since 2015. The true effects are likely to be felt in the repealment’s advertising and marketing implications.
With no neutrality regulations in place, the way is paved for Internet service providers to upcharge both businesses and consumers. Since a small business cannot afford the same budget as a large corporation could, it’s possible that large corporations will purchase better Internet delivery. This would help their services and content will reach consumers faster and more effectively.
Read more at grossbauer.com.
Web Accessibility Rule Withdrawn
Breaking news regarding website accessibility: The U.S. Department of Justice has withdrawn its plan to make website accessibility standards part of the Americans with Disabilities Act. Read the withdrawal statement here.
The nonprofit WebAIM commented, “This leaves the web in a precarious position – one where inaccessibility can be considered discriminatory, but without any guidance as to what ’inaccessibility’ actually means.”
Of course, the WCAG standards for website accessibility are still in place, and we believe they represent best practices in making web content available to all audiences. Curious about accessibility? Read our blog post, Website Accessibility 101.