Whether it’s your first year creating an annual report, or you’re just getting started on your tried-and-true print publication, consider these reasons to go digital with a Web-based report:
- Engaging, creative, dynamic content with motion, animation, music, interactive elements
- Unlimited distribution (savings on printing and postage) and expanded reach
- Reduced environmental impact
- Traffic and engagement that supports SEO
- Greater accessibility for all users
- The ability to measure and track engagement
- The ability to make edits and additions after publication
- Lower costs: even though the cost may be higher with your first online report, smart design and templating can mean lower costs year over year.
- Opportunities to build an integrated campaign around the publication, with targeting and personal email communications
Nonprofit? Here’s an additional set of reasons just for you:
- The ability to link to donation pages
- The appearance of cost savings for donors (as opposed to high printing & mailing costs)
- Expanded reach with targeted ads may draw potential new donors