Explore the fresh looks, throwback ideas, and current trends that will be influencing our work this year.
Static design often feels stale. Look for compelling user experiences that incorporate small animations, motion, or movement.
Gradients began trending in 2018, and we think they’re still picking up steam. Designers are shifting away from flat design toward concepts that incorporate dimensions and gradients.
Authentic & Handmade
Audiences crave authenticity. Influenced by the rise of social media Stories, behind-the-scenes content, and emojis, our designs will reflect an intentionally raw, handmade look. Less polish can equal more engagement.
Minimalism never really goes out of style, but this year we see designers taking it to a whole new level. (Do we owe a shout-out to the uber trendy KonMari method for driving this movement?) Expect to see lots of white space paired with asymmetry for everything from product packaging to corporate branding. The minimalist’s mantra:
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
Antoine de Saint-Exupery
What’s old is new again. Look for design referencing the neon colors of the 1980s, and Miami- and Memphis-influenced colors and patterns.
Bold, colorful illustrations will take center stage. Even traditionally photo-realistic portrayals of people will begin to incorporate a more illustrative, stylized look.
Look for maxed-out typography-based design. Bold typography used in unexpected ways, with little or no imagery, screams 2019. We especially applaud the standalone use of friendly, large-scale lower-case serifs.