Color Matters: Purple
Could insects and a master painter share the same sight? A critic who once reviewed Impressionist painter Claude Monet’s work theorized that perhaps Monet could see into the ultraviolet spectrum. “He and his friends see purple...The crowd sees otherwise,” wrote Alfred de Lostalot. Ultraviolet light is just beyond the spectrum of human visibility—the last color average humans can see is violet.
While humans can’t see ultraviolet light, we can certainly see shades of purple. Purple has auspicious beginnings as a color of distinction, reserved for the rich, the royal, and the religious. Is purple’s mysterious allure right for your brand? Read more in Color Matters: Purple.
Website Accessibility: 5 Things You May Not Know
Concerned about WCAG website accessibility? Often, best practices in website design and coding additionally benefit your website’s overall accessibility. Discover 5 things you may not know about website accessibility.
Write a Better Call-to-Action with These Tips
Creating marketing material without a call-to-action is like using a fishing pole without a lure. You may think you’re fishing, but without a lure, you’re not going to get anybody to “bite.” For your content to be effective, you must ask your audience to take action. Write a better call-to-action with these tips.
4 Metrics to Watch on LinkedIn
In the B2B marketing arena, LinkedIn can offer brand exposure, relationship-building, and sometimes lead generation. A thoughtful content plan can define your brand and leverage your personality. Watch these key metrics:
- Engagement: number of likes, comments, shares on your posts.
- Reach: total number of impressions. Do your employees share posts? This can be a way to dramatically boost impressions.
- Engagement rate: engagement divided by reach.
- Number of followers: Having followers means you’re building an ongoing audience for your brand messages, setting up the repeat impressions that can lead to inquiries and sales when the time is right for any given prospect.