Special Social Media Edition

Micro-Campaign Delivers Results

When marketing objectives are broad and lofty, it can pay to start specific and small. That’s the micro-campaign concept. Instead of asking for large commitments in a big way, we ask for small commitments in a small way and build momentum. Discover how we recently piloted a micro-campaign on Facebook for a local nonprofit, Housing Opportunities.

Who uses LinkedIn to make purchasing decisions?

Best for This Worst for That: Facebook

Explore the pros and cons of an ever-growing list of Facebook features including pages, private events, stories, and fundraisers.

Instagram Tools for B2C Shopping

Instagram makes it easy for consumers to view and purchase your products from a post on your Instagram account. Can you take advantage of these tools to drive product sales? If you sell physical goods, and you have a business Instagram account connected to a Facebook page, you’re likely a good fit. Some notable exceptions include alcohol, healthcare products, or digital products.

Instagram’s native Checkout feature allows consumers to purchase products without ever leaving the Instagram app. While this may drive sales, it also has the potential to affect brand loyalty and interfere with the customer journey.