Color Matters: Gray

French composer Claude Debussy once wrote to a friend, “The colour of my soul is iron-grey and sad bats wheel about the steeple of my dreams.” Debussy’s haunting compositions are underscored with melancholy and longing, feelings long associated with the color gray.

Gray functions as a neutral; it’s more stark than white, softer than black. On its own, gray is restrained, mature, and calm. But it’s a color chameleon; our perception of gray is easily influenced by surrounding colors and light.

Is the ageless appeal of gray right for your brand? Find out in Color Matters: Gray.

What is good design worth to your business?

At its core, design is so much more than aesthetics. But how does it shake out at the end of your fiscal year? How much is exceptional design actually worth? Studies by McKinsey Quarterly and InVision draw a direct correlation between good design processes and increased revenue. Top design performers increased revenues and shareholder returns at a rate nearly double that of their industry counterparts. Learn how to gain the benefits of good design.

Creating Trust with Social Media

In an effort to restore consumer trust in its platform, Facebook has announced a new data scrubbing tool. The tool will allow users to take control of their data by clearing their entire Facebook history. Despite this, Facebook—and social media in general—remains a vital piece of any marketing strategy. But your brand may want to consider taking these steps to develop trust with increasingly skeptical social media users.

7 Steps to a Better Event

Harness the power of data to strategize your event marketing plan and build a better event. Learn how in 7 Steps to a Better Event.