Color Matters: Red
Dorothy’s ruby slippers have returned home 13 years after they were stolen from the Judy Garland Museum in Grand Rapids, Minnesota. The famous sequined shoes, symbols of home and hope, were originally silver in Frank L. Baum’s novel. Dorothy’s shoes were changed to ruby red for the silver screen, where they captured the public’s hearts. The iconic red shoes now symbolize goodness and innocence for millions of people around the world. But would silver slippers have done the same? Find out in Color Matters: Red.Know the Rules of Rebranding? Take this quiz.
Are you ready to implement each step in your rebranding process? Take this Rebranding Quiz to find out.
What’s New on Facebook?
- Redesigned Pages allow you to reorder tabs to emphasize utilities or services for better user interactions.
- Ad targeting is changing to improve privacy, but the result for businesses is predicted as less precise targeting.
- Organic traffic has dropped, but paid promotion is still viable.
Use This Checklist to Optimize Your Website for Local SEO
As more people use their phones on the go, location-based searches, or “near me” searches, have increased 44% in the last year (according to Google Trends).
Take advantage of the way informed consumers are searching and optimize your website for local SEO. Download this free checklist: Optimize Your Website for Local SEO.
Feeling App Happy?
Discover these surprising stats before you opt for an app.