Azure. Baby blue, cerulean, cobalt, cornflower blue, cyan, indigo, navy, Prussian blue, robin's egg, royal, sapphire, sky blue, slate blue. Why is blue compelling?
Some historians have argued that the color blue didn’t exist in certain ancient cultures, citing Homer’s description of a “wine-dark sea” in his epics. According to Business Insider, this theory is shored up by the discovery that the Himba people of Namibia have no word for blue—and can’t distinguish between blue and green. Scientists posit that because they have no name for the color blue, they cannot perceive it.
In most cultures, we now perceive and name blue in all its shades. And, blue is the top favorite color among both men and women, according to a 2003 study by researcher Joe Hallock.
Whatever your industry or design application, blue remains a sound design choice, equal parts evocative of sky and sea, technology and enterprise. Dark blues are steady; light blues are energizing. We happen to like it in all its forms.
Why use blue? Because color matters.
Read more about blue in the full blog post >
How Will Facebook’s Newsfeed Update Affect You?
What matters most to Facebook users—the newest viral video, content that’s relevant to your interests, or updates from your friends and family?
Mark Zuckerberg officially made that call on January 11, 2018 by announcing a shift in the algorithm that determines what goes into a Facebook newsfeed. Your company page posts may lose some visibility.
Find out what this means for your brand’s Facebook page in our newest blog post >
Back to Rebranding
How does rebranding impact your employees?
View the full study at rebranding.grossbauer.com.
Increase your Email Open Rates with Effective Subject Lines
Your subject line: Those few characters need to capture the reader’s attention. Can your mass email survive inbox triage?
The top six best practices:
1. Understand your audience.
This classic rule still applies to email: know your audience and speak to their passions.
2. Don’t trip the trigger.
Avoiding these words will keep your email from triggering spam filters: ad, click, mee ting, for you, free, or $
3. Say thank you.
Emails with the words “thank you” in the subject line have the highest engagement levels, acc ording to Adestra.
4. Add a quick stat/visual.
Ensure an open with numbers, stats, or data that pique interest.
5. Offer meaningful content.
Research has proven no correlation between length of subject line and open rate. But content counts.
6. Ask a question in your subject line.
Curiosity will often result in a click.
How are you advertising?
