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Nonprofits: Can you engage millennials?

millenials and nonprofits

Research shows that millennials care. 90% of millennials think they can have an impact to make the U.S. a better place to live, according to the 2017 Millennial Impact Report. So how can your nonprofit engage them in your calls to action?

Millennial charitable behaviors

More than half of millennials made a donation to a cause affiliated with a social issue in the last month, reports the 2016 Millennial Impact Report. Not only that, millennials are also more likely to increase their giving in year-over-year than other age groups, reports the Chronicle of Philanthropy.

When surveyed, 46% of millennials said they volunteered for a cause they cared about in the past month. And, when choosing causes or organizations to support, millennials gave local causes or organizations more priority than national causes, finds the 2017 Millennial Impact Report.

Marketing to millennials

If all those millennials are involved with charitable organizations and causes, how can you attract them to your nonprofit? Of the possible actions they could take in support of a cause, 21% of millennials indicated they signed a petition, 9% posted on social media, and 6% made a charitable donation, reports the 2017 Millennial Impact Report.

Quick tips on how to attract millennials to your nonprofit