Research shows that millennials care. 90% of millennials think they can have an impact to make the U.S. a better place to live, according to the 2017 Millennial Impact Report. So how can your nonprofit engage them in your calls to action?
Millennial charitable behaviors
More than half of millennials made a donation to a cause affiliated with a social issue in the last month, reports the 2016 Millennial Impact Report. Not only that, millennials are also more likely to increase their giving in year-over-year than other age groups, reports the Chronicle of Philanthropy.
When surveyed, 46% of millennials said they volunteered for a cause they cared about in the past month. And, when choosing causes or organizations to support, millennials gave local causes or organizations more priority than national causes, finds the 2017 Millennial Impact Report.
Marketing to millennials
If all those millennials are involved with charitable organizations and causes, how can you attract them to your nonprofit? Of the possible actions they could take in support of a cause, 21% of millennials indicated they signed a petition, 9% posted on social media, and 6% made a charitable donation, reports the 2017 Millennial Impact Report.
Quick tips on how to attract millennials to your nonprofit
- Stay current: tie in to a current social issue already gaining traction
- Ask for advocacy: millennials will readily sign a petition or support a cause about which they feel strongly
- Call for action: always include a call to action in your communications with millennials, especially one that has an immediate application, such as asking them to download an app, give $5, or share a social post
- Use social: leverage social media for both conversations and mobile giving