Is the color pink enough to turn a strong man docile?

Two naval officers in the 1970s thought so. Perhaps in part due to their color experiments, today, pink is unequivocally seen as feminine. However, until around 1940, pink was seen as the color for boys.

Despite its feminine connotation, pink can be seen in almost every area of industry: food and beverage, medicine, cosmetics, fashion, healthcare, pharmaceuticals, communications, toys, and—yes—even construction.

Is the color pink right for your brand? Explore pink’s connotations, uses, and history in Color Matters: Pink.

SEO: Are you in the know?

Does my website’s security status matter for its search result ranking? Which is better for SEO—backlinks, photos, or content?

Find the answers to these questions and test your understanding of Search Engine Optimization (SEO) in our quick SEO quiz.

What's your brand experience?

There’s a common rule of thumb in business: Keep customers happy and the business will grow. But is it true? A wealth of marketing research says, “Not exactly.”

Discover 3 ways to drive your brand experience in our new blog post, Identifying and Improving Your Brand Experience and Revenues.

Generating Leads from your Website Landing Page

Are your landing pages converting traffic to your website? A recent survey by DemandWave reports on effective landing pages. Qualities that make a landing page effective are fairly consistent across all industries. Here’s what the survey found:

Facebook Ad Updates

It’s hard to miss Facebook making headlines for its mishandling of consumer data. Though a lot of changes have been proposed, most are not in effect yet. Currently, change is happening in one major area that affects business pages: ads.

If you own a Facebook business page, you may have seen the updated security notices about ads—especially if you run ads to promote your page. Policies for ads involving employment, housing, and politics are undergoing changes with how you can target audiences, what the ads themselves can say, and how Facebook verifies who is paying for those ads.