Pros and Cons of a DIY Website

In our do-it-yourself world, the thought of unnecessarily paying a professional makes many business owners cringe. A website is no exception—a more expensive custom website may seem unnecessary. DIY websites like Wix and Squarespace do offer some advantages for businesses. But what are their limitations?

Discover the pros and cons of a DIY website in our new blog post.

Using Instagram for Business Success

Instagram campaigns are not just visually appealing—they generate real sales results.

Sources: Instagram, Adweek, Hootsuite

Designing Micro-moments for Mobile

77% of Americans own a smartphone, reports the Pew Research Center, and 26% of American adults go online “almost constantly.” With statistics like those, it’s hardly surprising that 63% of web traffic in the U.S. is from a mobile device.

Unfortunately, many businesses often ignore real-time user statistics, designing for desktop first before translating it into mobile design. When you design your content, are you thinking how or when your customers will interact with it?

Discover how to reach mobile users in our blog post, Designing Micro-moments for Mobile.

Why You Need a Marketing Campaign Brief

“If you don’t know where you’re going, any road will take you there.”

This popular saying has been variously attributed to an ancient Hindu proverb, the Talmud, the Cheshire Cat, and the Beatles’ George Harrison. Whoever said it, the principle can be applied to business marketing—marketing for the sake of marketing is just spending money.

Are your marketing campaigns achieving your desired results? If not, perhaps it’s time to consider creating a campaign brief before you implement your next campaign.

Discover five reasons you need a marketing campaign brief in our blog post, Why You Need a Marketing Campaign Brief.

7 Brand Voice Fatal Flaws

Developing a brand voice is crucial to communicating effectively and consistently with your audience. A stable brand voice will position your business as a mature, professional company to be taken seriously.

Avoid these fatal flaws to prevent isolating your audience. Learn more in 7 Brand Voice Fatal Flaws.