Color Matters: Yellow
The same color evokes both illness and health; contamination and cheerfulness; cowardice and royalty. How can such a conflicted color exist? And is yellow right for your brand? Find out in Color Matters: Yellow.
Integrated Marketing:
Behind the Scenes
Tools We’re Watching: Social Video
01. Youtube Creative Suite: New marketing and advertiser tools include features like testing campaigns in real time, better metrics, and mass personalization—in short, a better ad experience for both users and agencies.
02. Instagram’s new feature for watching long-form, vertical video from the stand-alone IGTV app or within Instagram offers businesses more content, longer videos, and more interaction with users.
03. Questions sticker: Instagram’s new Stories feature allows an account to either ask a question of its followers, or get individual users’ replies to a question. This offers more personalized interactions with followers than the previous poll response.
Is direct mail dead?
Digital marketing may be cost effective and popular, but here’s why it may not be time to put direct mail to rest. Find out more in Is direct mail dead?
Nonprofits: Can you engage millennials?
Research shows that millennials care. 90% of millennials think they can have an impact to make the U.S. a better place to live, according to the 2017 Millennial Impact Report. So how can your nonprofit engage them in your calls to action? Find out in our blog post.