Beyond Storytelling:
Storysharing Matters

Science, the arts, and business all agree: humans like stories, and stories are effective at conveying memorable information. In fact, people remember information in story format 22 times better than just the facts alone, according to Jennifer Aaker of Stanford Graduate School of Business.

Each brand has a unique story. You might already implement brand storytelling, but have you considered storysharing? Find out the differences between storytelling and storysharing, and discover which fits your brand in our new blog post, Beyond Storytelling: Storysharing Matters.

Three Principles to Follow When Choosing a New Logo

When you’re engaged in the process of branding or rebranding your company, it’s easy to feel overwhelmed by decisions. You’ve met with your agency and discussed your objectives and outcomes—and then your agency sends you the first logo concept.

How do you decide if it’s the right choice for your company? Who should you involve—and when? Find out in our new blog post, Three Principles to Follow When Choosing a New Logo.

Interactive content

source: Snapapp, DemandGen Report, Inc.

What photos do website users see?

By tracking eye movements of Web users, a study from the Nielson Norman Group discovered what photos engage users the most. The study found:

Users want to see real people. One user spent 10% more time viewing team photos than reading biographies.

Users want to see product photos. On ecommerce sites, photos that aid the user’s experience or help them find answers to product questions are the most viewed images. One example: photos that can be enlarged by users when desired.

Users want information-carrying photos. Photos that are merely decorative will be skipped over by users and, what’s more, annoy them.