A refined, versatile logo and identity package support the renewed emphasis on quality wine production.
- Craft a new brand story
- Refine logo and brand presence
- Create new wine labels
- Redesign website
A ripe palette echoes the signature colors of grapes and vines. Evoking visions of vineyards in the sun, the colors complement the warm, accessible vibe of Running Vines’ brand experience: centered around a small business, a local community, handcrafted wines, and guests that become family.
Updated collateral complements the brand relaunch and supports the new business goals of defining Running Vines as a destination. A new wine menu with polished tasting notes, a Vine Dining food menu, and elegant-but-not-fussy wine labels promote new wine releases and help influence public perception.
A mobile-responsive website with a rejuvenated look showcases Running Vines’ brand story, wine awards, and online shopping experience.
Newly designed labels use fresh, clean lines and mouthwatering visuals to complement the jewel-toned wines. Occasional personalized labels for special occasions, like this oh-so-sweet proposal, exude class while helping Running Vines keep its intimate charm. This is a winery where guests become friends, and friends feel like family.