Running Vines Winery

case study  intro

Running Vines struggled with wine quality issues in years past, but was starting fresh. Armed with a new business plan and a new winemaker, they sought our help to create a refreshed brand identity for a brand relaunch.

strategies

  • Recast brand story and personality
  • Relaunch brand identity to support new business goals
Winery Branding Project

A refined, versatile logo and identity package support the renewed emphasis on quality wine production.

Scope

  • Craft a new brand story
  • Refine logo and brand presence
  • Create new wine labels
  • Redesign website
Branding Winery Logo
Vine Terra Dusk Shiraz

A ripe palette echoes the signature colors of grapes and vines. Evoking visions of vineyards in the sun, the colors complement the warm, accessible vibe of Running Vines’ brand experience: centered around a small business, a local community, handcrafted wines, and guests that become family.

Wine Label Design
Foodservice Menu Design grapes

Updated collateral complements the brand relaunch and supports the new business goals of defining Running Vines as a destination. A new wine menu with polished tasting notes, a Vine Dining food menu, and elegant-but-not-fussy wine labels promote new wine releases and help influence public perception.

Website Design Responsive Website Design

A mobile-responsive website with a rejuvenated look showcases Running Vines’ brand story, wine awards, and online shopping experience.

Custom Wine Label Design

Newly designed labels use fresh, clean lines and mouthwatering visuals to complement the jewel-toned wines. Occasional personalized labels for special occasions, like this oh-so-sweet proposal, exude class while helping Running Vines keep its intimate charm. This is a winery where guests become friends, and friends feel like family.

“The Grossbauer Group helped capture the heart of what we do. The team’s creativity and dedication have given us exactly what we needed, and it’s been inspiring to partner with them.”

Nicole Caylor — Founder and Owner

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