Valparaiso
University
Law School

case study  intro

The year 2015 marked the 50th anniversary of Valparaiso University Law School’s student-led Law Review. Here was an opportunity to stand on history and tradition while showing the world that VU is a world-class, 21st century law school.

scope

  • Interviews
  • Copywriting
  • Archival Research
  • Design
Vaparaiso University Law School Annual Review Design
Valparaiso University Law

Annual Review

We combined historical and contemporary photographs to draw the parallel between the Law Review’s original editorial board members and the great legal minds of tomorrow. We leveraged the school’s existing color palette to present a serious, yet energetic look.

marketing strategies

  • Brand storytelling
  • Find then-and-now connections
  • Showcase defining values

Volume 1, Number 1

As Dean Louis F. Bartelt wrote in the inaugural issue, "The Law Review has made an auspicious debut." Meyer credited members of the Class of 1966 who "agitated and provided the initial impetus for the present publication." A columnist in the American Bar Association journal, Arthur John Keefe rendered his opinion that "the issue was very well done and a great credit to the editors." (Law Magazine, 1967)

"We had no one in front of us who had already done this."

Bruce Berner
Professor of Law, Emeritus

10+ Interviews

Telling a great story requires first asking great questions. Hours of focused interviews unearthed everything from angst to ambition…and the story of the first Editor-in-Chief scrounging dinner for a custodian when the two were trapped at the Law School during the blizzard of 1967.

“My experience with The Grossbauer Group was excellent. The writers and designers at Grossbauer worked very closely with our organization to understand what we needed.”

Nicole Skinner — Associate Director of Marketing Communications — Valparaiso University Law School

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