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Bulk Equipment Corp.

case study  intro

We guided a comprehensive rebranding process from Bulk Transport Corp to Bulk Equipment Corp., putting the company’s world-class equipment rental and service solutions in focus to set the stage for expansion.


  • Logo & brand language
  • Videography, Photography
  • Collateral
  • Website
Bulk Equipment Corp Logo

A new, bold logo and identity package complement carefully crafted core messages.

marketing strategies

  • Focus on the brand experience
  • Articulate differentiators
  • Showcase employee culture
BULK Sell Sheet Back Design
BULK Sell Sheet Front Design
BULK Case Study Back Design
BULK Sell Sheet Front Design
Bulk Collateral Design Folder

Versatile Collateral

A modular collateral solution allows for custom packages to support the sales process. Custom-picked sell sheets, case studies, and a core brochure come together to tell the brand story to prospects.

Bulk Collateral Design Folder Bulk Logo Design Hard Hat

A new website relates the character and value inherent in the BULK brand. The high-power design, rich with custom photography, video, and interactive features earned a Silver Davey Award.

Bulk Website Design
Bulk Responsive Website Design

A brand is never static, and we are honored to support BULK with dynamic, responsive integrated marketing in its continued growth.

“The Grossbauer Group is our go-to team for integrated marketing, and they’ve been a key behind-the-scenes driver for our multi-state expansion. Our aggressive growth requires a marketing partner who is nimble, creative, and responsive as we launch new services in new markets. The Grossbauer Group has been exactly this kind of partner for more than 8 years now.”

Abe Blumenfeld — Vice President