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Bulk Equipment Corp.

case study  intro

We guided a comprehensive rebranding process from Bulk Transport Corp to Bulk Equipment Corp., putting the company’s world-class equipment rental and service solutions in focus to set the stage for expansion.

scope

  • Logo & brand language
  • Videography, Photography
  • Collateral
  • Website
Bulk Equipment Corp Logo

A new, bold logo and identity package complement carefully crafted core messages.

marketing strategies

  • Focus on the brand experience
  • Articulate differentiators
  • Showcase employee culture
BULK Sell Sheet Back Design
BULK Sell Sheet Front Design
BULK Case Study Back Design
BULK Sell Sheet Front Design
Bulk Brouchure Design Bulk business cards
Bulk Collateral Design Folder

Versatile Collateral

A modular collateral solution allows for custom packages to support the sales process. Custom-picked sell sheets, case studies, and a core brochure come together to tell the brand story to prospects.

Bulk Collateral Design Folder Bulk Logo Design Hard Hat

A new website relates the character and value inherent in the BULK brand. The high-power design, rich with custom photography, video, and interactive features earned a Silver Davey Award.

Bulk Website Design
Bulk Responsive Website Design

A brand is never static, and we are honored to support BULK with dynamic, responsive integrated marketing in its continued growth.

“The Grossbauer Group is our go-to team for integrated marketing, and they’ve been a key behind-the-scenes driver for our multi-state expansion. Our aggressive growth requires a marketing partner who is nimble, creative, and responsive as we launch new services in new markets. The Grossbauer Group has been exactly this kind of partner for more than 8 years now.”

Abe Blumenfeld — Vice President

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