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Crown Point Community Foundation

case study  intro

For 25 years, the image of a torch was featured in Crown Point Community Foundation’s logo. Over the last several years, and across several unsatisfactory iterations of the torch concept, the Foundation began to wonder if the torch was still representative of their brand personality.


  • Logo Development
  • Visual brand language
  • Website design and development
Crown Point Community Foundation Rebranding Stationary
elements of the CPCF logo CPCF logo
Sapphire Iris Quartz Mint Sage

At a discovery session in the Foundation’s conference room, we took notice of the large, ornate quilts decorating the space. Parallels between the art of quilting and the work of the Foundation immediately came to mind. It was an emotional “EUREKA” moment for both the Foundation’s leadership and our creative team.

marketing strategies

  • Use authentic brand discovery
  • Conduct Brainstorming
  • Bring the brand personality to life
CPCF postcard

We used techniques and patterns found in quilting to create motifs of the Foundation’s initials. Combined, the initials created what’s known as a quilt block.

CPCF mug

Cool, calming colors like sapphire, iris, quartz, and mint were chosen to represent wisdom, vision, transformation, growth, restoration, and generosity. Our partnership earned the recognition of a 2015 American Graphic Design Award in Logos, Trademarks + Symbols—proof that the whole is greater than the sum of its parts. Interactive design blends with a Content Management System (CMS) to define a user experience that is easy to maintain in-house.

Crown Point Community Foundation Website Redesign
Crown Point Community Foundation Responsive Website Redesign
Crown Point Community Foundation Logo Redesign Embroidery
Crown Point Community Foundation Rebranding Materials