Skip to Content

The Grossbauer Group blog

Do you own your digital assets?

As an organization, you may have many digital accounts, from Twitter and Facebook to Google Analytics. If an employee sets up these online assets through a personal account, and then leaves the company without giving you access—or the passwords—you can be left in the dark. Not only will you have no access to your company […]

No Comments

Web Accessibility: Understanding Screen Readers

The Web accessibility guidelines (WCAG 2.0 A and AA) that have been adopted by the US Access Board to become part of Section 508 of the Rehabilitation Act of 1973 include standards that are specific to optimizing the process of using a screen reader. What is a screen reader? A screen reader is an assistive […]

No Comments

Does Your Website Need a Secure Certificate?

Abstract: Changes in the newest version of the Chrome browser may deter users from filling out simple forms on your website. Changes in the newest version of the Chrome browser may deter users from filling out simple forms on your website. Chrome will generate a “not secure” warning when a user is typing information into […]

No Comments

Website Accessibility 101

If you’re affected by updates to Section 508, here’s what you need to know. Updates to Section 508, part of the Rehabilitation Act of 1973, passed in January 2017, go into effect on January 18, 2018. These updates require that certain websites and web applications must meet all WCAG 2.0 A and AA standards. What […]

No Comments

5 Things You Might Not Know About Pinterest

Pinterest, known as the world’s catalog of ideas, allows users, or “pinners”, to bookmark images for inspiration or ideas such as recipes, DIY projects, wedding planning, and more. But, how can this social media platform benefit your brand? Here are five things you might not know about Pinterest: “Pin it” is now “Save” In June, […]

No Comments

Benefits of an Integrated Marketing Approach

In this fast-paced society, there are several outlets constantly competing with you for your audience’s attention. How can you break through the noise of the marketplace and connect with your target audiences? An integrated marketing approach builds on brand strategy and ties all your efforts together in a cohesive and compelling manner. Let’s take a […]

No Comments

Logo Redesign Case Study: The Crown Point Community Foundation

A logo is one of the most important pieces of a brand’s identity. It’s the face of your organization, often the first impression that your audience gets. You have one opportunity to break through the clutter and visually introduce your brand as relevant and authentic. Creating a logo that reflects who you are When the […]

No Comments

The Importance of Audience Research to Website Success

The term “intuitive” is often used to describe a website that is easy to understand and operate without instruction. On the surface, building a website that accomplishes this seems very logical. You have knowledge and expertise in your field. If something seems clear to you, it will be clear to others, right? Is your website […]

No Comments

Is Social Media Advertising Right for You?

If you want your business to reach new users who don’t follow or “like” your company, you may want to consider social media advertising. But is it right for you? Let’s consider the pros and cons. Social media ads boost visibility and engagement Social media advertising allows you to put a post, image, or video in […]

No Comments

Five Ways To Gauge Logo Success

What is a logo, and what makes it successful? A logo is a mark or symbol used to identify an organization, person, movement, or event. A successful logo is one that is simple, unique, and easily identifiable. It is a mark that effectively communicates an idea or feeling and can easily be used and reproduced in […]

No Comments