Integrated Marketing & Image Reinvention

EnergyUSA

Merrillville, Indiana

Building on existing identity elements, EnergyUSA (a NiSource company) sought to re-invent its image to support an aggressive integrated marketing campaign. Working from an existing logo, The Grossbauer Group re-created identity, color scheme, and all integrated marketing elements, carrying through graphic design theme to websites, a modular print marketing package, and trade show presence. Integrated marketing services included graphic design, copywriting, and website design and development.

Website Design

The website features Flash components, interactive calendar, calculators, online event registration, dynamic programming to display up-to-the-minute news and calendar items, and custom-built content management system (CMS). Administrative CMS features include the ability to quickly edit standard page components site-wide; a framework that makes the website very easy to expand; and an admin interface for administering the login area. The design for Meet the Team webpage included interactive Flash "business card" and a click-to-sort table designed to allow users to easily sort 30+ employees by first name, last name, or title. As needed, website landing pages were designed for individual marketing campaigns.

Secure Customer Login

The Grossbauer Group also developed a Customer Login area to allow customers to access a variety of account reporting. Custom programming, without the use of any pre-defined templates or existing tools, allowed us to create precisely the system and features EnergyUSA required to meet customer needs.

Visit the website

Whether its website design/management or all variety of collateral materials, The Grossbauer Group team has always provided the best. I recommend them without hesitation for all communication, Web, and marketing needs.

— Robert Nuss, former Director of Sales and Marketing
EnergyUSA

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