Integrated Marketing

National Pasteurized Eggs

Lansing, Illinois

This food manufacturer based in the Chicago area serves a broad national audience. Multiple integrated marketing campaigns are targeted to a range of audiences, including consumers, chefs, foodservice operators, and Registered Dietitians.

Foodservice Integrated Marketing Campaigns

Branded marketing for the foodservice audience includes integrated postcard/Web campaigns, posters and table tents, trade show booth design, continuing education programs, and recipe cards, which integrate with the foodservice Web presence The Grossbauer Group maintains.

Consumer Integrated Marketing

Integrated marketing for the consumer audience includes package design, social media marketing, billboards, public transit advertising, magazine ads, coupons, custom Facebook tabs, and in-store pieces such as channel markers and "shelf talkers". The Grossbauer Group optimized the existing website and increased visibility with a fully customized, dynamic, and aggressive SEO program. Then, in 2011, we designed and developed the brand-new consumer website, which features a dynamic recipe center designed to encourage user participation. (Custom programming enables users to upload their own recipes and photos, plus add ratings and reviews.) Visit the website

Integrated marketing services include graphic design, content development, Facebook programming, culinary development, photography, website design, and integrated marketing strategy.

Amongst the many marketing campaigns they have completed for us, The Grossbauer Group has built a successful SEO campaign that earned us very impressive results (increased our Google page rank from 3 to 5). Because they truly understand our business, The Grossbauer Group has designed integrated marketing campaigns that have increased our brand awareness from 50% to 90+% in our core business.

Their talented staff has a great range of expertise and is committed to each project they take on. Each new project that The Grossbauer Group performs for us has always been done with the utmost professional and team player attitudes. We truly think of them as an extension to our own internal marketing team.

— Stacey Urbaniak, Food Service Brand Manager
National Pasteurized Eggs, Inc.

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