Brand Strategy & Integrated Marketing

ChicagoQuest

Chicago, Illinois

ChicagoQuest, a Chicago educational initiative supported by Chicago's John D. and Catherine T. MacArthur Foundation, opened its first school in 2011. Our integrated marketing challenge was to clearly communicate ChicagoQuest’s unique learning model and provide marketing tools to aid ChicagoQuest in promoting enrollment on a very aggressive timeline. We also conducted market research to support the ChicagoQuest team in outreach programs targeting specific Chicago neighborhoods.

We created a brand strategy and designed the logo, tagline, and core messaging. Building on these branding elements, we designed a unique website at www.ChicagoQuest.org. Before beginning development of the core website, we developed a temporary, single-page "teaser" website to serve immediate marketing needs while the core website was being designed.

The Grossbauer Group developed our brand identity (including designing our logo), conducted research for marketing and recruitment, and designed our web presence, including a splash page and website. Their work for us has been extraordinary and we are extremely pleased with the results!

What distinguishes The Grossbauer Group is the extent to which they get to know you, the care with which they take to represent you, and the attention they give to your desires and feedback. The team came and talked with us for a couple of hours to really understand who we were and what we were about. They did additional research on their own and then created brand designs that really captured our essence. Similarly, the splash page and website not only look good, but feel like us in every way. Their images and words truly communicate who we are and that’s a function of how well they listened to us.

Finally, in addition to producing high-quality products, they provide an excellent level of customer service – always identifying next steps, keeping a close watch on the budget (never any surprises), constantly engaging the client for critical feedback and responding to that feedback, line by line, quickly. They were amazing to work with and I would recommend them highly to any and everyone.

— Sybil Madison-Boyd, Director of Education and Leadership
CICS ChicagoQuest ™

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