The Grossbauer Group blog

Organizations seeking integrated marketing support sometimes ask: Are you in my industry? How many membership organizations (or schools or hospitals or consulting groups or food companies or construction companies or law offices) has your agency served with similar projects?

A content management system, or CMS, enables organizations to manage and update their website content in-house, without the need for technical skills. The CMS also serves as sort of a development platform that the web developer will build on (including creating functionality that may not “come with” the CMS).

If you’re thinking about choosing a CMS, here are a few questions to get you started.

Every now and then, someone comes along who is determined to destroy a website as a marketing communications vehicle. Is that possible? Evidence abounds.

True stories—We’ve seen these things, and bet you have too. These are 11 reasons we’ve been called in to “rescue” someone’s website.

You can’t really brand a product. Instead, your brand IS the product. So how does a brand develop? Customers create the brand — not you or your marketing company. As customers use your product (or service) they begin to associate it with a name and identity… your logo, your brand name, your communications look and feel.

So the key is to lay strategic groundwork. It all gets down to communications, specifically design and writing. The objective is to plan your message and offer it up in a manner that’s clear, concise, consistent, and cohesive.

Up-front and personal. That’s a trade show communications theory at a glance. Indeed, the face-to-face time you enjoy with decision-makers in your target market is a premium communications venue — for everyone involved.

How do you make the most of this venue?