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Sarah Highlen

Sarah began her career at The Grossbauer Group in 1997, struggling with how to produce this new-fangled marketing tool, the website. A strong math student, she soon discovered that html coding offered similarly rewarding challenges. She quickly developed a passion for what The Grossbauer Group first called “Web visibility,” now a booming industry known as SEO (search engine optimization). As the company projects and client list grew, Sarah discovered a love for all aspects of integrated marketing. Meet the rest of our integrated marketing team.

Recent Posts by Sarah Highlen

Facebook’s new layout for brand pages

by Sarah Highlen, 3/5/2012

Facebook announced last week that it would automatically upgrade all brand pages to a new layout on March 30th. What does the new layout mean for your brand?

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Multilingual Websites

by Sarah Highlen, 7/7/2011

There’s a lot to consider in planning multilingual website development. Following are a few simple tips to guide the process and help ensure a usable website with easily accessible multilingual content.

  • Never use the language name as a link to specific content.
  • Create parallel sites with mirrored hierarchy.
  • Offer toggling between languages.
  • Avoid machine translation at all costs.
  • Partner with an expert.

Keep reading for details on each of these multilingual website tips.

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Website Development Agency That Specializes in __________

by Sarah Highlen, 6/29/2011

What other [real estate/financial/education/chamber/non-profit/etc.] websites have you developed? This is one of the first questions clients often ask us before hiring us to design and develop a website. It makes perfect sense for a client to consider a web development agency’s familiarity with their industry. As it turns out, though, it’s not the most important measure of compatibility.

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6 Questions to Ask When Choosing a CMS

by Sarah Highlen, 5/31/2011

A content management system, or CMS, enables organizations to manage and update their website content in-house, without the need for technical skills. The CMS also serves as sort of a development platform that the web developer will build on (including creating functionality that may not “come with” the CMS).

If you’re thinking about choosing a CMS, here are a few questions to get you started.

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