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The Grossbauer Group blog

5 Things You Might Not Know About Pinterest

Pinterest, known as the world’s catalog of ideas, allows users, or “pinners”, to bookmark images for inspiration or ideas such as recipes, DIY projects, wedding planning, and more. But, how can this social media platform benefit your brand? Here are five things you might not know about Pinterest: “Pin it” is now “Save” In June, […]

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Benefits of an Integrated Marketing Approach

In this fast-paced society, there are several outlets constantly competing with you for your audience’s attention. How can you break through the noise of the marketplace and connect with your target audiences? An integrated marketing approach builds on brand strategy and ties all your efforts together in a cohesive and compelling manner. Let’s take a […]

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Logo Redesign Case Study: The Crown Point Community Foundation

A logo is one of the most important pieces of a brand’s identity. It’s the face of your organization, often the first impression that your audience gets. You have one opportunity to break through the clutter and visually introduce your brand as relevant and authentic. Creating a logo that reflects who you are When the […]

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The Importance of Audience Research to Website Success

The term “intuitive” is often used to describe a website that is easy to understand and operate without instruction. On the surface, building a website that accomplishes this seems very logical. You have knowledge and expertise in your field. If something seems clear to you, it will be clear to others, right? Is your website […]

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Is Social Media Advertising Right for You?

If you want your business to reach new users who don’t follow or “like” your company, you may want to consider social media advertising. But is it right for you? Let’s consider the pros and cons. Social media ads boost visibility and engagement Social media advertising allows you to put a post, image, or video in […]

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Five Ways To Gauge Logo Success

What is a logo, and what makes it successful? A logo is a mark or symbol used to identify an organization, person, movement, or event. A successful logo is one that is simple, unique, and easily identifiable. It is a mark that effectively communicates an idea or feeling and can easily be used and reproduced in […]

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Why Do People Unsubscribe From Your Mass Email List?

What’s your unsubscribe rate? Mass emails are a great way to stay in touch with users about a variety of topics and keep them up to date on what’s going on with you and your company. But mass emails only work if users remain subscribed! So how do you make mass emails people will actually […]

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Quick Tips to Keep Your Website User-friendly and Help Your SEO

If you’ve invested in a content management system (CMS), then you probably already understand the importance of keeping your website content up-to-date. What you may not know is that keeping your website user-friendly will also help search engine optimization (SEO). What does SEO have to do with being user-friendly? PC Magazine defines user-friendly as “easy […]

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What exactly is engagement and why does it matter?

Engagement is a heavily used term in social media marketing. Why? Simply put—engagement matters. Engagement is the level of your audience’s involvement or interaction with your brand and content. The truth about engagement Engagement metrics provide insight into the type of content that reaches your target audience in the most real and effective way. When […]

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Let’s Try Something Different Today

Raise your hand if you’re an artist. Don’t hold back; stick it way up there if you identify as an artist. So, did you raise your hand? Did you know that if we asked this same question in a room full of 6-year-olds, every single child would raise their hand? Every one. You all would […]

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